Collecting data is a typical (and crucial) part of running a business. One type of data more and more businesses are collecting focuses on carbon impact, which allows businesses to understand their carbon emissions and, hopefully, figure out how to reduce them.
So, how helpful are these carbon footprint reports – really? If you are unsure whether your company should be spending time and energy on accurate carbon footprint reports, learn how they help drive more sustainable business decisions right here.
It Boosts Awareness
The simplest but most effective way carbon footprints help businesses make more sustainable decisions is by boosting awareness. It is all about knowledge – with an accurate carbon footprint report, companies have a clearer overview of how much energy their business is using. As a result, they can adjust their energy decisions to help reduce their usage.
It Identifies Areas of Weakness
Every business should know where they are using the most energy. While it is impossible to eliminate the use of energy entirely, identifying the weakest areas means being able to make better decisions going forward.
For example, the report may show that your HVAC system is completely inefficient, which could lead to knowing that it has leaky air handling units or is outdated – a good business decision in this case would be a replacement or an upgrade.
It Leads to Transparency
Up-to-date carbon footprint reporting means absolute transparency in the eco-friendliness department. This openness is beneficial on several fronts: first, it helps build trust with both employees and the general public. Due to this, businesses are far more likely to make more informed and carbon-friendly business decisions, leading to more sustainable practices overall. As the reputation of a business is always at stake, this kind of transparency can make a lot of sense.
It Appeals to More Employees
Did you know that employees are more likely to choose a transparently sustainable company over a non-sustainable one? Appealing to more employees is essential for all businesses, as it means gaining access to a wider pool of talent. Therefore, focusing on sustainable goals may help your company thrive on new and diverse talent. Of course, it is also the case that by attracting employees who value sustainability, your company is also more likely to focus on further sustainability efforts, improving your company further.
It Helps Build a Better Brand
Companies that are more outwardly sustainable benefit from an improved brand image. With carbon reports, businesses can be clearer about their carbon footprint and, if it’s low enough, build a better brand around that. It can also help to show where improvements are being made and that your brand and business are making the effort to improve, which is always important to clients and customers.
Businesses are more likely to invite tenders from companies that can demonstrate their carbon reduction credentials
It Boosts Pride
Last but not least, accurate carbon footprint reports help businesses make better sustainability decisions because they simply boost company pride. Looking at those numbers and watching them go down is a great feeling, and that sense of pride will only lead to an eagerness to reduce the company’s carbon emissions even further. The result of this is an informed, carbon-aware business that is always on the path to increased sustainability.
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